![]() ![]() Reactions and comments for engagement rate: To help you understand the fraction of followers who interact with your competitor’s posts, you need to calculate the engagement rate. If the average number of followers is lower than yours, it can show you how much you are ahead of the competition and which competitor is catching up the fastest. If the average number is greater than yours, it can help you understand what number you should strive for with your LinkedIn marketing efforts. This KPI can help you see how your brand’s performance compares to that of the competition. You can either do it manually or use the built-in tool.įollowers: The number of followers shows you the popularity of a specific competitor on LinkedIn. Gathering social media data is the first preparation step before beginning your research.
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